Business Events Australia is the specialist team within Tourism Australia responsible for promoting a sustainable business events industry in Australia.
Business Events Australia markets Australia as a destination for international corporate meetings, incentives, association conferences/conventions and exhibitions. These market segments are generally referred to as business events.
The business events sector is among the fastest growing tourism markets for Australia. In 2008, a dedicated Business Events Australia brand was created to broaden the image of Australia as a premium business events destination. Business Events Australia is part of a recently-formed National Business Events Strategy Working Group established by the Federal Tourism Minister, the hon. Martin Ferguson MP.
Business Events Australia is represented by a specialist team in key markets in Sydney, London, Los Angeles, Tokyo, Hong Kong and Auckland.
For more information on Business Events Australia, click here.
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