Brand Australia application - using the logo
The Brand Australia logo features the nation’s most recognised icon, the kangaroo, which will help ensure instant recognition for Australia around the world. The kangaroo is symbolic of the warmth, boundless energy and forward looking optimism which are integral parts of the brand. The brand identity will be featured in all international tourism promotion, providing a unifying link across markets and campaigns.

To protect the use of the Brand Australia/Tourism Australia logos, third party operators who would like to use the logo are required to complete a Trademark License Agreement Form. Once approved, Tourism Australia will issue the logo along with guidelines of use. Third parties will be required to provide examples of how they use the logo to ensure that it is used appropriately.

Download the trademark licence agreement

When the form is completed please fax back to +61 2 9361 1752 (Australia) or to the nearest regional office if outside of Australia.

Images of Australia
A collection of Australian images are available from Tourism Australia's image library. The images can be used to enhance brochures and flyers, or to feature on your website. 

Visit Tourism Australia's Image Library

Film and Video Library
To access stock video footage on Australia visit;

www.filmworld.com.au 
www.wildvisuals.com.au.

Alternatively, for a complete listing of stock footage libraries in Australia, visit www.encoremagazine.com.au/WebGuide.aspx.