As part of our partnership with Twentieth Century Fox (Fox), Tourism Australia has secured permission for our industry partners to use Australia the movie promotional artwork in their own marketing activities in Australia and overseas.

This is a movie marketing first. 

A toolkit has been developed to allow you to place your marketing message and branding into formats approved by Fox. Customised for each market, the toolkit gives you access to the imagery employed by Fox in each market.

Click here to download the Australia the movie Tourism Toolkit.

Ensure you take note of which version of the artwork you will need to use in each of your markets.

As this artwork is the intellectual property of Fox there are some terms and conditions that need to be adhered to and legally any use MUST be approved by Fox. Full terms and conditions are available on the application form.

To use this Australia the movie artwork, you will need to follow this process:

1. Visit www.images.australia.com and register as a user

2. Download the artwork templates and elements you wish to use

3. Download the application form

4. Using the templates, create your artwork including your message, logo etc

5. Submit the completed application form and final artwork proof to the relevant Tourism Australia contact as listed on the application form

6. Tourism Australia will review the artwork and if in line with the guidelines submit it to Fox for approval

7. Once approved by Fox, Tourism Australia will send a notification of approval and final high resolution artwork to applicant

Plan Early
You will need to ensure that you allow up to 10 working days for approval. If there are any requested changes by Tourism Australia or Fox this could also impact your production timeline so we recommend you get started as soon as possible.

Questions and Answers

Why do I have to use these templates? Why can’t I use movie images and the Australia logo as I wish?
Other than the artwork developed, images from the movie cannot be used for publicity purposes unless you are a marketing partner of Fox. Any commercialisation of images from the movie showing key talent is seen as an implied endorsement of the product or service and as such is subject to very restrictive constraints.

Can I use the Australia name and call one of my products The Australia Tour?
No one has a copyright over the name Australia. The only limitation is if you directly reference the movie or copy the look and feel of movie related items. It is best to check such references with Fox through Tourism Australia to be sure that you are not opening yourself up to potential risk.