Travellers Guide to Australia

A motivational guide to travel in Australia has been produced specifically for the Gulf Countries region.

The guide includes destination information on each Australia state as well as itinerary suggestions and travellers tips.

The Travellers Guide has been produced in both English and Arabic.

Consumer marketing campaign 

In May 2006, 25,000 ‘Off to Oz’ visitor’s guides were printed in Arabic and English.

The guides showcase sights, halal restaurants, shopping, entertainment and other areas of interest to Gulf Nationals.

How to apply for an Australian Tourist Visa

With the new label free visa regulations in place for most Gulf Countries, Tourism Australia along with the Department of Immigration and Multicultural Affairs produced flyers to promote the new regulations and how to apply for a visa, backed up by a major publicity thrust.

 
Consumer Marketing

Consumer marketing in 2005 and 2006 took place in the form of cooperative advertising and partnership marketing and campaigns included large outdoor billboards, flyers and publications.