Download our There's Nothing Like Australia campaign factsheets to find out more about the campaign strategy, key research findings, and featured locations and experiences.
You can also view our media releases to stay up to date with the latest campaign activity and news.
Click here for Tourism Australia's Marketing Calendar for 2016/2017.
Aquatic and coastal factsheets
Food and wine factsheets
Indigenous experiences factsheets
View more media releases and the latest campaign activity news.
Latest campaign media releases
2PM Wild Beat, a Korean reality variety show featuring popular K-pop stars 2PM, filmed 10 episodes Down Under earlier this month which are expected to be watched by millions on Korean television as well as online across Asia when they go to air early in 2017.
Australia issues a rally cry to young Brits to live the Aussie lifestyle on a Working Holiday.
Tourism Australia and Air New Zealand have launched a new campaign promoting North American flight options to the airline’s Australian gateways.
Australia will once again be the focus of attention for international foodies next April when the 2017 list of The World’s 50 Best Restaurants is revealed in Melbourne’s historic Royal Exhibition Building.
Tourism Australia was a sponsor of the Adventure Travel Trade Association's Adventure Travel World Summit in Alaska last week, a gathering of 850 adventure tour operators, buyers, agents and media from around the world.
Chefs Club by Food & Wine, a restaurant with locations in New York City and Aspen will host Australian young gun chefs, Clayton Wells, David Moyle and Victor Liong for a series of dinners September 26-28.
Tourism Australia has teamed up with Malaysia Airlines’ loyalty programme on a two week campaign offering Enrich Miles redemption discounts of up to 60 per cent to all of the carrier's Australian destinations.
Tourism Australia’s latest marketing campaign in Japan, focusing on Australia’s exceptional aquatic and coastal experiences, was launched to 180 special guests in Tokyo last night.
Tourism Australia has launched a digital aquatic-themed campaign targeting young French travellers.
Tourism Australia and global online travel agency Expedia have launched a major new digital advertising campaign enticing consumers in the United States and the United Kingdom to visit Australia.