 Joyce DiMascio
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24 July 2008
Dear Industry Colleagues
Welcome to the first issue for 08/09 financial year – at Tourism Australia it’s all systems go for another big year in business events.
A key focus of our upcoming work will be the development of more substantial public relations work to support our trade marketing programs. At the core of this will be a range of content generation initiatives designed to position new and fresh angles about Australia’s business events capability.
The CSR audit that will soon commence will provide ideal content for one of these campaigns. I have no doubt that we will develop an exciting inventory of CSR product out of this audit. So I urge you to tell us your story.
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We have all seen and read about the unprecedented exposure that World Youth Day (WYD) generated for Australia over the past two weeks – this type of publicity gives visibility on a scale that no marketing campaign could ever buy.
It also provided another opportunity to showcase Australia’s capability to host major events. Adding WYD to our inventory of successfully delivered global events will be an asset for Australia in pitching for new meetings business. To view images from the event, click here. Congratulations Sydney and all business events partners that played a role in this religious festival which also included a substantial exhibition at Darling Harbour.
Tourism Australia will roll-out a series of marketing programs designed to leverage the global release of one of 20th Century Fox’s biggest film’s of the year, Baz Luhrmann’s ‘Australia’, - starring two of our greatest exports, Nicole Kidman and Hugh Jackman. While the movie is an historical romantic epic, and not about a business event – some of the key themes around the concept of personal ‘transformation’ will have resonance in our sector. More about this in forthcoming issues. Tourism Australia will launch details of some projects around the movie over the coming weeks.
So, more exciting and challenging times ahead – we look forward to working with you.
Best wishes,
Joyce DiMascio
Head of Business Events Australia |
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Be part of an exciting project to build Australia’s profile as a responsible business events destination
This week, you will receive an invitation to tell us about your organisation's plans to manage and reduce the ecological and social impacts of your operations. This will be through a major national on-line audit of the business events sector commissioned by Tourism Australia.
The audit is designed to collect up-to-date information about the positive steps our industry is taking to develop more responsible business practices. Read this story. |
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US agents experience Australian incentive destinations
Eleven specialist incentive agents from the US are this week experiencing a magical rainforest dinner in Cairns, spectacular aerial views of the Great Barrier Reef, luxury accommodation in Port Douglas and an award winning winery in Brisbane.
Tourism Australia has qualified the buyers to participate in the program. Buyers include representatives from CTP/LMS Meetings and Incentives, Maritz, SDI Incentives and Columbus Groups and Incentives.
The program is sponsored by Air New Zealand, Cairns and Region Convention Bureau and Brisbane Marketing. This educational commenced on Sunday 20 July and will conclude on Sunday 27 July. |
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| AACB Scholarship opportunity - reminder
Reminder to staff of Association of Australian Convention Bureaux (AACB) members to apply for the annual AACB Staff Scholarship. Tourism Australia’s Business Events Australia will again sponsor the Scholarship in 2008.
All convention bureaux staff are encouraged to consider this opportunity, as it is an ideal way to develop professionally within the sector. Applications close Friday 1 August 2008.
The scholarship will be presented at the AACB Conference in Sydney in September. Last year it was won by Siddharth Ketkar of the Adelaide Convention and Tourism Authority for his work on the Indian market. To see this report, click here. For more information on the scholarship visit the AACB website. |
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Business Events Australia at PAICE in NZ
For the first time, Business Events Australia will be branding the ‘Australia Pavilion’ at PAICE 2008 in Auckland on 19 August. With a record 45 Australian exhibitors, the ‘Australia’ presence will take almost half of the exhibition floor. The brand overlay will create a stronger and more integrated impact for Australia.
Business Events Australia is also sponsoring event lanyards, event bags (satchels) and the official PAICE lunch. Read this story. |
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(Malu Barrios (centre) and The Ogden family at the opening of Darwin Convention Centre)
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Australia’s new business events infrastructure on show
Tourism Australia has released its June edition of the Business Events Infrastructure Overview which highlights over $3.75 billion worth of investment in the sector. One of the highlights is the purpose-built Darwin Convention Centre. Opened for business in early June, the centre, located on Darwin’s waterfront is a major business events infrastructure boost for the Northern Territory. Tourism Australia was represented at the outstanding opening ceremony by Joyce DiMascio, Head of Business Events Australia.
Read about new infrastructure developments in the business events sector New Business Events Infrastructure Overview June 2008 edition. |
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Events around Australia
Do you need to know what consumer and business events are taking place around Australia? Meeting planners find our Events Calendar a valuable tool to choose their next meeting or incentive destination.
This calendar is updated weekly and is available from the homepage of www.businessevents.australia.com
If you have an event you would like published, contact Alicia Hutchinson. |
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Business events on show during Beijing Olympics
In continuing the tradition of supporting the Australian Trade Commissions (Austrade) initiatives during major events, Tourism Australia will be participating in the Business Club Australia Showcase at the Beijing Olympics. The program includes a welcome reception where international opinion leaders and key clients will have the opportunity to strengthen relationships with Australia’s business leaders. Read this story. |
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Australia is the Perfect host!
Brisbane, Gold Coast and Sydney hosted 100 high achievers when the ‘Perfect China’ incentive group was in Australia from 2 to 9 July. This was Perfect China’s third visit and Tourism Australia’s Hong Kong team is making sure this will not be their last.
The program included Tangalooma Wild Dolphin Resort, Warner Bros Movie World, Sydney Harbour Bridge, Sydney Opera House and Sydney Olympic Park. The final evening concluded with a gala dinner cruise aboard Majestic Two around Sydney Harbour. Read this story. |
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Meet with qualified international incentive buyers
The Co-operative Trade Marketing Opportunities Guide 2008-2009 provides the Australian business events industry with a guide to the full range of opportunities to partner with Business Events Australia. These opportunities include business forums, meetings with qualified international buyers, trade shows, events, educational and sales missions.
This guide is an essential planning tool to target international buyers and decision makers and outlines activities by key markets of UK/Europe, Asia (including Japan), US, New Zealand and Australia. Read this story. |
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Spanish incentive market shows potential
Spain is proving to be a growing market for incentive groups to Australia. To respond to this opportunity, Tourism Australia, Spanish incentive house META Consultoria de Incentivos and Southbound Australia hosted an evening for corporate planners, supported by Austrade in Madrid on 10 July.
The Australian Ambassador to Spain, His Excellency Mr Noel Campbell opened the event where corporate planners enjoyed an evening of Australian hospitality and presentations on Australia’s credentials as a premier incentive destination. Read this story. |
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Australia – where the world is your oyster
The annual Summer Eventia conference which included 250 of the UK’s best event planners, industry leaders and business events suppliers took place in Manchester from 6 to 8 July.
As part of the conference, Tourism Australia partnered with 17 tourism organisations to educate event planners on Australia’s credentials as a premier business events destination at the ‘Where the World is your Oyster’ workshop.
Australia was well represented at the conference with delegates from Tourism Australia, Sydney Convention and Visitors Bureau, Melbourne Convention + Visitors Bureau and the Government of Western Australia. Read this story. |
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US incentive agents interested in CSR
Encore BT and Hilton Hotels promoted Australia as an ideal incentive destination at the 3rd Incentive Travel Exchange (ITE) in Las Vegas from 23 to 25 June 2008. Over 100 top US incentive house decision makers attended the show which generated strong potential business for Australia.
New airline capacity with V Australia, Corporate Social Responsibility (CSR) credentials, the Euro at record high levels and the upcoming release of ‘Australia’ the movie all provided added interest for Australia. Read this story. |
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MPI WEC around the corner in US
Meeting Planners International – World Education Conference (MPI WEC) is just around the corner and will take place in Las Vegas from 9 to 12 August 2008.
The Australia Pavilion will include: Encore BT, Hayman Island Resort, ID Australia, InterContinental Sydney, Melbourne Convention and Visitors Bureau and Business Events Australia. Read this story. |
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| Convention / conference statistics – May 2008
As part of our monthly updates on conference and convention visitor arrivals, the Business Events Arrivals - May 2008 Report is now available.
There were 186,100 convention or conference arrivals during the year ended 31 May 2008, an increase of 1 per cent year-on-year.
There were 14,900 convention or conference arrivals during May 2008, an increase of 7 per cent year-on-year. |
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| Special Report: NSW O'Neill Report
John O’Neill AO was commissioned by the Iemma Government to report on tourism in New South Wales, including the current operations, role of Tourism NSW, the resourcing of tourism across the NSW Government and its coordination with industry.
From this report, there are two major recommendations which may impact the business events sector. The first is the suite of recommendations to ‘revitalise’ Sydney’s position as a global city. The second is the proactive opening of state assets including parks, forests and lands to provide unique tourism product. Read this story. |
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Sir Edmund Hillary tribute dinner
August 29, 2008. Sofitel Wentworth Sydney.
The Australian Himalayan Foundation proudly continues the 50 years’ amazing work of Sir Edmund Hillary helping the people of the Himalaya. The foundation is holding a SIR EDMUND HILLARY TRIBUTE DINNER on 29 August, to raise money directly for its education, health and environmental projects especially the newly-expanded Teacher Training and Quality Education project in Nepal helping improve the education of about 8,000 kids. Read this story.
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