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Koala Park

8 February 2012

Overseas arrivals and departures data from the Australian Bureau of Statistics reveal a clearer picture of the tourism opportunities from the growth in Asian markets and business travel.

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Australian Tourism Directions Conference

Find out what happened at the 2011 Australian Tourism Directions Conference, when senior government, industry and business figures gathered in Canberra to discuss the future of Australia’s tourism industry.

Global Marketing Prospectus 2011/12

Outlines the opportunities, resources and programs available to assist Australia’s tourism industry reach customers in Australia and overseas. The Global Marketing Prospectus is designed to be a Tourism Australia guide for industry.

Tools for tourism operators

This campaign offers the largest ever range of free tools for the industry to use. Get involved in the campaign by downloading the ten exciting tools for use in your marketing.

New Campaign Content Widget

This free interactive digital tool sits on your website and contains images and inspirational content from the new campaign.

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Aussie Holiday Dream Team

Thank you to everyone who got involved and supported the campaign. We received over 35,000 entries which brings our total experiences to over 60,000. If you uploaded your own entry it will feature on the map from mid November.

No Leave No Life

Our domestic No Leave, No Life program aims to unlock Australia’s staggering 123 million days of stockpiled annual leave.

Aussie Specialist Program

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the cooperation of the State and Territory tourism organisations.

Australia's National Landscapes Program

Managed by Tourism Australia and Parks Australia, this unique partnership aims to achieve environmental, social, and economic outcomes for Australia’s most significant natural areas and their surrounding regions.

Australia

Domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends.

Americas

USA and Canada and the developing markets of Argentina and Brazil.

North Asia

Japan, Korea, Singapore, Hong Kong, China, Malaysia and India, Taiwan, Indonesia, Thailand and Vietnam.

Europe

United Kingdom, Germany, France, Italy, Ireland, Scandinavia, Switzerland and the Netherlands.

New Zealand

Information about current market conditions and outlooks, plus an overview of marketing activities.

South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India, Indonesia and Vietnam. Tourism Australia’s activities in the region are managed from offices in Singapore, Kuala Lumpur and Mumbai.

Tourism 2020

What does the future hold? Find out about Australia's national strategy to enhance growth and competitiveness in the tourism industry.

Visitor Arrivals Data

Who arrived in Australia? Where were they from? Monthly reports from the Australian Bureau of Statistics.

Domestic Visitors

Information on domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends.

Tourism Forecasts

The Tourism Forecasting Committee (TFC) publishes forecasts for Australian inbound, domestic and outbound travel twice a year.

Opportunities

Resources

Markets

Market Updates

Katherine Droga, Tourism Australia's Regional General Manager for Continental Europe, reports on European market performance and the importance travel agent training from Corroboree Europe 2011, held in Darwin.

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Visitor Arrivals

December 2011

  • There were 5.9 million visitor arrivals for calendar year 2011, a decrease of 0.2 relative to the previous year.
  • There were 673,600 visitor arrivals during December 2011, a decrease of 0.5 per cent relative to the same month of the previous year.

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© Tourism Australia 2012

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Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.