Joyce DiMascio
Head of Business Events Australia
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24 July 2009
Dear Industry Colleague,
In this issue we put the spotlight on Dreamtime 2009, our most timely and exciting opportunity to generate new incentive business for Australia. Our partners Qantas and Business Events Sydney are working with us to make the event a big success. But that success will only come if Australian suppliers and operators invest in attending.
While we have redesigned the event to showcase more of Australia through the new five destination education visit program for incentive buyers – the Business Forum and the two day appointments schedule that is at the heart is still the critical component of Dreamtime.
By exhibiting at Dreamtime 2009 in Sydney, operators will be part of the scheduled appointments program with 100 qualified buyers from 15 markets. Exhibitors will also be able to attend the events program and networking forums in order to firm up relationships and pursue business leads and media opportunities.
Tourism Australia is creating this opportunity to meet with hand-picked buyers from around the world but we also need to have the support of operators. The cost for operators to participate in Dreamtime includes no further stand build costs as this is being delivered by Tourism Australia. |
If your incentive business has been hit by the global financial crisis, we urge you not to be complacent about this important business development opportunity. Our Trade Events website is where you can register by 10 August.
The feedback from Dreamtime 2006 and our most recent trade events is that high quality leads are generated at these events. Through Dreamtime 2006, 17,000 delegates were secured for Australia for corporate meetings and incentives. In addition, Australia was proposed for incentive programs particularly from the US, UK and Europe. Asia confirmed 49 incentive and corporate meetings and the Japanese market confirmed 26 groups. Group size ranged from 20 delegates to 2,200.
We are also offering a range of sponsorship opportunities for those companies or CVBs looking to extend their impact at the event.
Dreamtime and the new incentive marketing campaign launched six weeks ago at IMEX are our two biggest partnership initiatives to help drive more incentive business to Australia.
In addition, we have a range of other programs that are also part of our 09/10 Co-operative Trade Marketing Prospectus. These are designed to bring qualified buyers and sellers together, strengthen our brand marketing and keep Australia on the radar in a highly competitive market place.
We look forward to working very hard with our partners so that more business can be generated for Australia.
Best wishes,
Joyce DiMascio
Head of Business Events Australia
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Applications now open for Dreamtime 2009
Applications for Tourism Australia’s premier incentive showcase event, Dreamtime 2009, are now open to the Australian business events industry.
Showcasing the theme, “The story of Australian incentives”, Dreamtime is supported by Qantas and Business Events Sydney, and will promote Australia’s incentive experiences to the international market from 12 – 16 October.
With approximately 100 qualified international incentive buyers and 20 international and Australian media expected to attend, Dreamtime 2009 aims to generate future business for Australia.
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The new five day program includes a two-day educational visit to one of the following destinations: Sydney, Melbourne, Adelaide, Sunshine Coast/Brisbane or The Red Centre. These locations bid for the opportunity to host the new educational program in October 2008.
Attendees will then meet for a three-day business forum in the host destination, Sydney. The program will include seminars, briefings, one-on-one appointments and special event functions.
Application forms, updated event program information and the official sponsorship prospectus are now available for download, please click here.
For more information please contact Jodie Oberg, Dreamtime Manager. |
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Dreamtime 2009 sponsorship prospectus available now!
As Tourism Australia’s leading incentive event, Dreamtime 2009: The story of Australian incentives, aims to generate business for Australia and will showcase five destinations in five days.
Industry partners looking to maximise their exposure at Dreamtime 2009 are invited to consider the sponsorship opportunities available via the official Sponsorship Prospectus. |
Sponsorships are the ideal way to make your Dreamtime investment work harder and to showcase your product or service, develop and build relationships, partnerships and alliances and demonstrate your commitment to the Australian business events industry.
All sponsorship proposals are to be submitted by 6 August 2009.
To access the Dreamtime 2009 Sponsorship Prospectus click here.
To register to attend Dreamtime, please click here.
For more information please contact Jodie Oberg, Dreamtime Manager. |
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Qantas exclusive airline partner for Dreamtime 2009
Tourism Australia is pleased to welcome Qantas Airways as the exclusive airline partner for Dreamtime 2009.
Qantas has been the Dreamtime airline partner since the start of the event in 1992 and is delighted to be involved again in 2009. It will provide hosted international buyers Business class tickets from Qantas ports throughout UK, Europe, USA, Asia and NZ to Australia. |
“The support that Qantas continues to give this event shows the strength of the Tourism Australia partnership. Qantas is a critical partner and we value the opportunity the share the Dreamtime stage with Australia’s national carrier.” Head of Business Events Australia, Joyce DiMascio said.
Our hosted buyers and media from around the world will have the opportunity to experience the outstanding quality of the Qantas experience – they will arrive in Australia from 15 countries and experience the warmth of Qantas inflight service, the comfort of the Qantas cabins and airport lounges and the outstanding food and wine offered aboard.
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Appointment of ID Australia as Dreamtime PCO
Business Events Australia and Business Events Sydney are pleased to welcome ID Australia as the official Destination Management Company for Dreamtime 2009. |
Director of Sales and Operations, Karen Mathieson says: “We are delighted to partner with industry to deliver a Dreamtime that showcases the Australian Incentive story, and we share this wonderful opportunity with our valued suppliers.”
As the Destination Management Company for Dreamtime, ID Australia will work closely with key stakeholders and the Business Events industry delivering experiences that are new and dynamic and capture the essence of Sydney, the host destination through lifestyle, culture, entertainment, food, wine and the environment. |
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Allocation of Dreamtime educationals
The 2009 Dreamtime program commences with a two-day educational visit to one of five incentive destinations around Australia. In a bid process that was open to all CVBs, buyer market preferences were nominated. |
We are delighted to have been able to accommodate these preferences as requested by the CVBs. The matching of buyers to educational destinations is as follows:
- The host destination, Sydney: China, India, Korea, New Zealand
- Melbourne: Japan, Singapore, Taiwan, Malaysia, Thailand, Indonesia
- Brisbane/ Sunshine Coast: United Kingdom and Europe
- Adelaide: Hong Kong
- Northern Territory: United States
The educational destination visit will be the first stop for visitors enlisted in the Dreamtime program and is expected to have a great impact on buyers, allowing them to arrive at host destination Sydney, well into the spirit of Dreamtime. For information on how to get involved with the Dreamtime Educational program, please contact the relevant Convention Bureau, or contact Thomas Hill, Business Events Trade Programs Manager. |
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Ongoing sponsorship of industry development
In 2009/10, Tourism Australia continues to support grassroots industry staff development initiatives with key industry associations through its Business Events Australia unit. These include: |
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2009 AACB (Association of Australian Convention Bureaux) Staff Scholarship – the scholarship recognises and encourages excellence within bureau staff and offers them the opportunity to demonstrate their professional commitment, delivery of high quality service and dedication to the industry. Tourism Australia sponsors this scholarship with Qantas.
Meetings & Events Australia Mentoring Program – aims to build the skills of event industry professionals and ultimately improve the business events competitiveness. Business Events Australia sponsored the program, with 12 mentors and 12 mentees graduating in late June 2009. The next phase of the program is underway for Tourism Australia continuing to support this important initiative. For more information, please contact Anne Camenzind, National Manager Strategic Alliances / Manager NSW, Meetings & Events Australia.
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Applications open for AACB Staff Scholarship
The Association of Australian Convention Bureaux (AACB), Tourism Australia and Qantas invite entries for the 2009 AACB Staff Scholarship.
The scholarship recognises and encourages excellence within bureau staff and offers an opportunity to demonstrate professional commitment, delivery of high quality service and dedication to the industry.
The winner from 2008 was Leslie Francis from the Canberra Convention Bureau. Leslie’s scholarship application was on the topic of: Attracting business events as a critical component of significant milestone celebrations for a city. DEADLINE: Monday 3 August 2009.
Please send all applications to Mike Cannon. To view the application form, click here. |
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L-R Christine Judd, Business Events Sydney; Nikki Walker, MCI Group; Thomas Hill, Business Events Australia |
Business Events Australia and Business Events Sydney host association market seminar
Tourism Australia’s Business Events Australia team, in partnership with Business Events Sydney, recently hosted an industry presentation on the association market at Star City on Thursday 9 July 2009.
The topic, Trends in the Association Market, was addressed by guest speaker Nikki Walker, Vice President Global Association Management and Consulting for MCI, based in the Brussels office. The presentation outlined key trends, challenges and opportunities from within the international association market. |
Twenty Seven industry participants representing hotels, venues, meeting planners, professional conference organisers, convention and exhibition centres, catering and attractions attended the presentation.
Some points from the presentation included:
- Not-for-profit associations are becoming more like commercial companies with corporate-like return on investment (ROI) for community and more value for members
- Audience habits are changing – a customer can pay to attend an association congress or buy a journal but does not have to become a full paying member
- An increase in the importance of brand recognition means that associations need to deliver value to sponsors and provide consistent messaging
- In order to combat the challenge of attracting young members, associations are targeting career development activities/opportunities, inviting young representatives into committees and boards and working with universities to leverage ongoing knowledge growth
- Increased competition from the internet and social networking mediums could negate the use of associations as a key body of knowledge – larger associations are utilising comments and feedbacks on sites to build their content and remain relevant
- Key objectives of a conference include – brand awareness, education, training and revenue generation
- Venue selection should focus on accessibility, support of local associations, market segmentation, service, space requirements, dates, financial flexibility and assistance and logistical support
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Australia Pavilion at EIBTM 2008
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Applications now open for EIBTM
Applications for EIBTM one of the leading global trade event for the meetings and incentive industry, are now open.
Held over three days in Barcelona, Spain, from 1 – 3 December 2009, the event provides access to a dynamic business environment, professional education and business networks for exhibitors, hosted buyers and trade visitors.
Australia will again ensure a strong presence at EIBTM in 2009 to continue to increase Australia’s visibility in the international market. Applications will be open 17 July – 6 August, with a maximum of nine sole/share booths available for the Australia stand.
For more information or to apply to attend EIBTM 2009, click here. |
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Bid wins for Australia and events calendar
Through our partnership with the AACB, we have assembled an impressive inventory of the meetings that are due to be hosted in Australia. This is attached here to assist you with planning and also as a testament to the outstanding results being achieved by our industry.
Also attached here is a link to our events calendar which is updated weekly and hosted on businessevents.australia.com. |
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Convention and Conference data – May 2009
As part of Tourism Australia’s monthly updates on conference and convention visitor arrivals, the Business Events Arrivals - May 2009 Report is now available.
During the year ended 31 May 2009, there were 169,300 convention or conference visitor arrivals to Australia, a nine per cent decrease year-on-year.
The best performing convention or conference markets to Australia by country of residence for the year ended 31 May 2009, compared to the same period in 2008, were Papua New Guinea, Canada and the Philippines, which posted increases of 73, 22, and 12 percent respectively.
For more information, please contact Evelyn Karantonis, Market Analyst, Corporate Strategy and Research Aviation and Economic Analysis. |
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