Tourism Australia has a workforce of around 220 people approximately half of whom are located at the Sydney head office and half across 13 regional offices in Auckland, Frankfurt, Hong Kong, Kuala Lumpur, London, Los Angeles, Mumbai, Seoul, Shanghai, Singapore, Tokyo and Toronto. Find out more about our office locations and contact details.
Tourism Australia is led by Managing Director Andrew McEvoy and has five business groups: Consumer Marketing; International; Destination Development; Corporate Affairs & Strategy; Corporate Services.
Andrew McEvoy, Managing Director
Andrew McEvoy returned to Tourism Australia in January 2010 to take up the role of Managing Director, following almost three years as Chief Executive of the South Australian Tourism Commission (SATC).
Andrew has more than 15 years of tourism specific marketing experience. He began his career as a journalist with News Ltd before taking his understanding of the media and switching to tourism. His first role was with Tourism Victoria during the establishment of the highly successful domestic campaign - You’ll Love Every Piece of Victoria (1993) - which still runs today. Andrew has also worked in regional tourism (Ballarat), for the Melbourne Convention Bureau and had a previous stint with Tourism Australia running operations in the UK, Europe, the Americas and New Zealand.
Consumer Marketing
Nick Baker, Executive General Manager
Consumer Marketing is responsible for the creation and development of Tourism Australia's brand assets for global campaigns and the domestic marketing of Australia. Consumer Marketing manages the roll out of Tourism Australia’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
Nick Baker is the Executive General Manager of Consumer Marketing for Tourism Australia. Nick joined Tourism Australia in August 2007 following ten years with Voyages Hotels and Resorts as Executive General Manager Sales and Marketing.
International
Frances-Anne Keeler, Executive General Manager
Tourism Australia’s International division is responsible for global marketing operations and Business Events Australia working in partnership with the Australian tourism industry to grow the inbound market. Tourism Australia’s seven international hubs undertake consumer marketing and industry development activity in 18 core international markets, with rest-of-world activity managed by the Sydney-based International Operations team. Business Events Australia focuses on marketing and trade event activity in 12 international markets.
Frances-Anne Keeler is the Executive General Manager, International for Tourism Australia. Frances-Anne joined Tourism Australia in July 2008. Prior to joining Tourism Australia she was Regional Director Europe for VisitBritain, the UK’s national tourist board where she was responsible for marketing and operations in 18 countries. She has over 15 years experience in destination marketing and has managed teams across Europe, the Middle East, Africa and North America.
Destination Development
Craig Davidson, General Manager
Destination Development is responsible for supply side issues including aviation growth and attracting new investment to Australian tourism. It includes trade events, industry development, Indigenous tourism and the national landscapes programme.
Craig Davidson is the General Manager Destination Development for Tourism Australia. Prior to joining Tourism Australia, Craig was Chief Executive Officer of Anthology and has also held the positions of General Manager of Hamilton Island and General Manager Operations with Voyages Hotels and Resorts.
Corporate Affairs & Strategy
Simon Westaway, General Manager
The Corporate Affairs and Strategy team is Tourism Australia’s main interface with government and is also responsible for delivering strategic, corporate and operating plans in line with the 2020 Tourism Industry Potential and the National Long Term Tourism Strategy.
Simon Westaway is the General Manager Corporate Affairs & Strategy for Tourism Australia. Prior to joining Tourism Australia, Simon was Head of Corporate Relations at Jetstar Airways and has also held the positions of Manager of Corporate Affairs for regional airline Impulse and Manager of Corporate Affairs for Medibank Private. Simon has also held a number of staff positions to both Federal and State parliamentarians including Head Researcher with the NSW Liberal Party State Secretariat.
Corporate Services
Mark Craig, General Manager
Corporate Services is responsible for enabling the business and improving corporate governance through information technology, finance, administration, human resources and legal and in providing the board secretariat.
Mark Craig is the General Manager of Corporate Services for Tourism Australia. Prior to joining Tourism Australia, Mark was Chief Financial Officer in the NSW Human Services Department and has also held the positions of Executive Director Corporate Finance and IT with Housing NSW and Chief Financial Officer Retail with Energy Australia after a career in finance roles in his native Scotland.