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Student Resources

Tourism Australia

You’ll find lots of information about Tourism Australia in the About Us section. The Annual Report and the Corporate Plan are good places to find information about our campaigns, results, marketing budgets, tourism strategies, activities and staff.

Tourism industry facts and figures

Tourism industry facts and figures

You’ll find information on Australia’s key tourism markets and their tourism value to Australia, country by country in the Markets section.

Our tourism glossary may also be of assistance.

Reports detailing visitor numbers and habits
  • The Australian Bureau of Statistics release monthly visitor arrival reports, including visitor numbers by market.
  • Tourism Forecast reports are produced by the Tourism Forecasting Committee.
  • The International Visitor Survey is the most comprehensive source of information on international visitors to Australia.
  • The National Visitor Survey is the major source of information on the characteristics and travel patterns of domestic tourists within Australia.
  • The Market Sector Snapshots detail facts and figures from Tourism Australia’s niche markets, including backpackers, food and wine travellers, mature age travellers and more.
Tourism policy

The Department of Resources, Energy and Tourism has primary responsibility for tourism policy and works closely with industry to identify and address impediments to growth and maximise yield. The Department also provides detailed reports and strategies on different issues that affect tourism in Australia.

Current and Past Campaigns
  • Discover how we market Australia and read our Brand Book to see Australia’s holiday brand come to life.
  • To find out more about Tourism Australia’s current global and domestic campaigns, visit the Campaign page.
  • For further information about Tourism Australia’s past global campaigns, please refer to the Annual Report of the corresponding year.
    2008 - Come Walkabout
    2006 - So Where The Bloody Hell Are You?
    2004 - Australia. A Different Light.
Brochures, posters, images and videos

In an effort to be sustainable, Tourism Australia no longer have brochures or posters available for general distribution. All travel information is now available online at www.australia.com.

To access images or video footage of Australia, visit Tourism Australia’s Image Gallery at www.images.australia.com. Please note, you will need to register in order to download images and videos.

Information about Australia
  • For general travel information and advice on planning your Aussie holiday, visit www.australia.com.
  • To find your nearest Aussie Specialist travel agent, click here.
  • For facts and figures about Australia, visit www.australia.gov.au.
  • For visa requirements, please contact the Department of Immigration and Citizenship. For visa forms, click here.
General Information about Australia

For facts, figures and historical information about Australia, visit www.australia.gov.au.

For destination information visit www.australia.com or the State and Territory Tourism Organisations consumer websites.

There are many websites that also provide resources for students and teachers to help them explore Australia, its people, its culture and its environment.

Australia also has a range of world class institutions including museums, libraries and galleries which produce information for students and teachers. A selection of sites is listed below.

Information about studying in Australia
If you are interested in information about studying in Australia, please refer to the official website www.studyinaustralia.gov.au.
Student Volunteer Program

Students wishing to take part in Tourism Australia’s student internship program must be Australian residents enrolled in an Australian university, and in the final year of their relevant degree. Find out more

Who’s who in the tourism industry?

See our list contacts for an overview of the Australian tourism industry.

Quick Links

View our latest reports

Working with us

Got a question?

  • See answers to our frequently asked questions

Campaigns & Programs

Essentials

Latest Tourism News

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Visitor Arrivals

December 2011

  • There were 5.9 million visitor arrivals for calendar year 2011, a decrease of 0.2 relative to the previous year.
  • There were 673,600 visitor arrivals during December 2011, a decrease of 0.5 per cent relative to the same month of the previous year.

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© Tourism Australia 2012

The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website.

Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.