Australia is fast becoming a destination for work, as well as play, with new Tourism Research Australia (TRA) figures estimating $10 billion was spent in 2011 by business event visitors.
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Australia is the eighth largest tourism market in the world and is fast becoming a major destination for business investment. Located in the world’s strongest tourism region, and the largest global aviation market, Australia offers a secure and stable environment for tourism investors.
This campaign offers the largest ever range of free tools for the industry to use. Get involved in the campaign by downloading the ten exciting tools for use in your marketing.
This free interactive digital tool sits on your website and contains images and inspirational content from the new campaign.
T-QUAL Accreditation is the Australian Government’s quality benchmark for the tourism industry. It is a federal framework that assesses and supports quality assurance schemes,and endorses their members with its national symbol.
Thank you to everyone who got involved and supported the campaign. We received over 35,000 entries which brings our total experiences to over 60,000. If you uploaded your own entry it will feature on the map from mid November.
Our domestic No Leave, No Life program aims to unlock Australia’s staggering 123 million days of stockpiled annual leave.
The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the cooperation of the State and Territory tourism organisations.
Managed by Tourism Australia and Parks Australia, this unique partnership aims to achieve environmental, social, and economic outcomes for Australia’s most significant natural areas and their surrounding regions. A new DVD has been produced to provide industry with an overview of Australia’s National Landscapes Program and the benefits of participating in it.
Domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends .
In the Americas, the focus of Tourism Australia’s activities is the United States of America, Canada and Brazil. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.
In Europe, Tourism Australia focuses its activities in the key markets of France, Germany, Italy and the United Kingdom. Activities are managed from Tourism Australia’s offices in London and Frankfurt.
Tourism Australia's activities in Japan are managed from it's office in Tokyo.
Tourism Australia’s activities in New Zealand are managed from its office in Auckland.
In the North Asia region, Tourism Australia focuses its activities in China, Hong Kong and South Korea. Tourism Australia activities in the region are managed from offices in Shanghai, Hong Kong and Seoul.
In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India, Indonesia and Vietnam.
What does the future hold? Find out about Australia's national strategy to enhance growth and competitiveness in the tourism industry.
Who arrived in Australia? Where were they from? Monthly reports from the Australian Bureau of Statistics.
Information on domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends.
The Tourism Forecasting Committee (TFC) publishes forecasts for Australian inbound, domestic and outbound travel twice a year.
Released in March 2012, this research was carried out across 13 of China’s largest and fastest growing cities and is being used by Tourism Australia to further enhance its ten year strategic marketing plan aimed at China.
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Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.