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Tools and Resources

Tools and Resources

Discover Tourism Australia's tips, tools and techniques for building your tourism business. Our toolkits and resources are designed to help you deliver successful and compelling tourism experiences.

Global Marketing Prospectus 2011/12

Outlines the opportunities, resources and programs available to assist Australia’s tourism industry reach customers in Australia and overseas. The Global Marketing Prospectus is designed to be a Tourism Australia guide for industry. More...

Planning for inbound success

Developing your product for the international market, the distribution system and marketing plans. More...

Boosting your bottom line

How to add value to your business, bundling and promoting your product, creating a green experience. More...

Market research and insights

Information and analysis on international and domestic visitors, aviation and tourism forecasts. More...

Trade events

Discover opportunities to meet with travel trade from around the world. More...

Business events

Tools and information about Australia as a sustainable business events destination. More...

Using the brandmark

Use the Brand Australia logo to create recognition and credibility for your messages. More...

Speeches and presentations

Download copies of our latest speeches and presentations. More...

Starting out in tourism

Advice for the early stages of establishing your tourism business. More...

Developing your product

Information on developing or promoting your tourism products and how to access the right advice. More...

Marketing Opportunities

There are a number of options for industry who would like to get involved in Tourism Australia’s international marketing opportunities. More...

Making a splash

How to generate publicity: A practical guide for working with the media More...

Global Public Relations

Resources to help you share your product or experience with international media.

Tourism E-Kit

Tutorials to help you understand e-marketing and online opportunities for your business More...

Get your product on Australia.com

First list your experience with the Australian Tourism Data Warehouse. More...

Image Gallery

See our selection of images, helping you promote Australia. More...

Image Selection Advice

A guide to selecting the best image to represent your product or experience. More...

Quick Links

Opportunities

Research

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© Tourism Australia 2012

The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website.

Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.