Adding value to your business
Download the toolkit: Boosting your Bottom Line
This toolkit contains advice on how to personalise your business offerings, stage compelling experiences, connect with Experience Seekers, in order to help boost your business’ bottom line.
This toolkit is a practical resource for all Australian tourism businesses and provides important information on:
- Tourism Australia’s target consumer – the Experience Seeker;
- Successful business case studies featuring Australian tourism businesses that have made the shift to selling experiences;
- How to position your product as an experience through ‘bundling’;
- How to promote your product as an experience through public relations and digital marketing;
- How to get the most out of Australia.com and the Australian Tourism Data Warehouse; and
- How to create a green experience to assist in giving you a competitive edge.
See the video: Bundling your product
This video offers promotional advice for small to medium tourism operators. Watch video case study and discover how to better promote your experience by 'bundling' or combining your product with other like minded operators in your area.