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Global Public Relations

Tourism Australia’s international public relations network generates stories and conversations to motivate people to select Australia for their next holiday or business events activity. Our aim is to help keep Australia top-of-mind amongst potential travellers by strengthening and adding value to Tourism Australia’s marketing campaigns.

About the program

Tourism Australia works with all levels of the Australian tourism industry to generate inspirational publicity about Australia in the world’s print, broadcast and online media. We also generate influential word-of-mouth commentary through a range of cutting-edge advocacy programs.

You too can help us tell our story by becoming involved in Tourism Australia’s public relations activities by supporting our Global News Bureau, International Media Hosting Program and our Broadcast and Advocacy programs.

New angles and stories to stimulate coverage are constantly being sought, researched and presented and international publicity opportunities are available in all of our key markets.

Global News Bureau

Generating buzz about Australia online at www.media.australia.com.

Media Hosting Programs

Our media hosting programs provide opportunities for journalists to participate in the most compelling Australian experiences.

Advocacy Program

Working with local and international opinion leaders to tell Australian stories.

Co-operative Broadcast Program

Creating Australian-made travelogues and documentaries for international distribution.

Industry Resources

Advice for tourism operators on how to target the international media.

Quick Links

Markets

Quarterly Market Update

Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.

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Resources

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Research

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