Together we can show the world why there's nothing like Australia 

Tourism Australia’s new campaign has been built with the involvement of the Australian people to share their favourite Australian place or experience with the world. Our research told us that Aussies want to help promote Australia to people overseas. With that in mind, our new campaign was developed to involve Australians, because they are the experts on what makes Australia unlike anywhere else.

The new campaign, with the tagline There’s nothing like Australia, was developed in phases. During phase one, Australians were invited to share their personal stories of where they live and holiday in Australia, to show the world why they should visit. Australians proved their enthusiasm for promoting their country by uploading nearly 30,000 stories and images to www.nothinglikeaustralia.com  – making it one of Australia's most successful consumer-generated promotions ever. 

For the next phase of the campaign, Tourism Australia used all the entries to create an interactive digital map of Australia, made up of all the things Australians think are special about our country. It is searchable by experience type, location, and by 1,000 keywords and is housed on www.australia.com, which attracts more than a million unique visitors each month, and also at www.nothinglikeaustralia.com.

The site was launched on 31 May 2010, alongside the There’s Nothing Like Australia print and digital advertising, plus a video piece, suitable for broadcast in cinemas, television and online.