Our primary online platform and the centrepiece of Tourism Australia’s marketing efforts, Australia.com features inspirational content about Aussie holiday experiences.
Over the 2008/2009 financial year, more than 160 marketing campaigns were delivered on Australia.com, including competitions, trade promotions, and monthly country specific promotional activities.
Every twelve weeks, the content is refreshed, drawing on the seasons to motivate travel planning and is the centrepiece of Tourism Australia’s marketing efforts.
Tourism Australia’s digital activities extend well beyond Australia.com, with campaign sitelets for No Leave No Life, National Landscapes and the Aussie Specialist Program. Digital solutions on major social networking sites such as Facebook, Bebo, MySpace and You Tube have enabled powerful word of mouth dialogue on Australia to be generated among hundreds and thousands of consumers.
This digital tool enables visitors to design their ideal self drive holiday in one of 14 regions throughout Australia.
This campaign page inspires youth in the United Kingdom to visit Australia on a working holiday.
This campaign assists experience seekers in Malaysia, Singapore and India plan their ultimate road trip.
Katherine Droga, Tourism Australia's Regional General Manager for Continental Europe, reports on European market performance and the importance travel agent training from Corroboree Europe 2011, held in Darwin.
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