International Visitors

The International Visitor Survey

This survey is published quarterly by Tourism Research Australia and is the most comprehensive source of information on international visitors to Australia.

The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who have been visiting Australia. Participants are asked over 70 questions about their visit, including the number of nights in Australia; travel arrangements; reasons for visiting; places visited; information sources about Australia prior to leaving their home country; impressions of aspects of Australia; income earned and expenditure on the trip.

 

Experience Seeker Profiles

Find out more about Tourism Australia’s target market - the Experience Seeker:

• The Global Experience Seeker
• Understanding Experience Seekers in the Chinese Market 
• Understanding Experience Seekers in the German Market 
• Understanding Experience Seekers in the Japanese Market 
• Understanding Experience Seekers in the United Kingdom Market
• Understanding Experience Seekers in the United States Market 
• The Experience Seeker in New Zealand  

 

Market Segmentation Studies

Find out more about the types of travellers from Tourism Australia’s key markets:

• The Chinese Traveller 
• The German Traveller 
• The Japanese Traveller 
• The United Kingdom Traveller
• The United States Traveller 
• The South Korean Traveller  

 

Market Sector Snapshots

Tourism Research Australia’s Market Sector Snapshots highlight travel trends for international visitors who stay in particular accommodation or participate in particular activities during their stay. 

Snapshots are available for the following niche markets; Backpacker Accommodation, Caravan or Camping, Culture and Heritage, Nature Based, Food and Wine, Indigenous, Mature Age and Bed and Breakfast.