In the North Asia region, Tourism Australia focuses its activities in China, Hong Kong and South Korea. Tourism Australia activities in the region are managed from offices in Shanghai, Hong Kong and Seoul.
The China market was worth $3.26 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that China has the potential to grow to between $7.406 billion and $9.022 billion in total expenditure by 2020. The China Market Profile 2011 provides an overview of market performance, aviation and distribution. Tourism Australia's China 2020 Strategic Plan aims to achieve the China market’s tourism potential.
This China 2020 consumer research, released in March 2012, was carried out across 13 of China’s largest and fastest growing cities and is being used by Tourism Australia to further enhance its ten year strategic marketing plan aimed at China.
Hong Kong was Australia’s 11th largest inbound market for total expenditure in 2010, with $0.808 billion spent on trips to Australia. The Hong Kong Market Profile 2011 provides an overview of market performance, aviation and distribution.
Visitors from South Korea generated $1.279 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that the South Korea market has the potential to grow to between $2.792 billion and $3.401 billion in total expenditure by 2020. The South Korea Market Profile 2011 provides an overview of market performance, aviation and distribution.
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