In the Americas, the focus of Tourism Australia’s activities is the United States of America, Canada and Brazil. Activity throughout the region is managed from the Tourism Australia’s office in Los Angeles.
Visitors to Australia from the USA generated $2.126 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that the market has the potential to grow to between $4.530 billion and $5.519 billion in total expenditure by 2020. The USA Market Profile 2011 provides an overview of market performance, aviation and distribution.
Canada was Australia’s 12th largest inbound market for total expenditure in 2010, with $0.7 billion spent on trips to Australia. The Canada Market Profile 2011 provides an overview of market performance, aviation and distribution
There were 26,908 arrivals from Brazil in calendar year 2010, an increase of four per cent compared to 2009. The Brazil Market Profile 2011 provides an overview of market performance, aviation and distribution. Download the Outlook for short term visitor arrivals from Latin America (Tourism Research Australia).
Interview with Daryl Hudson from Tourism Australia.
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