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Tourism Australia’s Global Markets

To achieve the 2020 Tourism Industry Potential, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential for tourism growth to 2020.

Quarterly Market Updates

Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.

Market Strategy

To achieve the 2020 Tourism Industry Potential, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential to 2020. Find out more

Tourism Australia's key markets

Through its Head Office in Sydney and seven international hubs, Tourism Australia undertakes consumer marketing and industry development activity in Australia and 18 core international markets, with rest-of-world activity managed in Sydney.

Industry Briefings

These events deliver the latest intelligence on Australia's top tourism markets.

Latest Market Update Video

Katherine Droga reports on European market performance and the importance of travel agent training from Corroboree Europe 2011, held in Darwin

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Subscribe to our weekly e-newsletter 'essentials' and keep up-to-date with latest news, research and marketing opportunities.

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