Markets

Tourism Australia’s Global Markets

To achieve the 2020 Tourism Industry Potential, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential for tourism growth to 2020.

Quarterly Market Updates

Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.

Market Strategy

To achieve the 2020 Tourism Industry Potential, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential to 2020. Find out more

Industry Briefings

These events deliver the latest intelligence on Australia's top tourism markets.

Tourism Australia's key markets

Through its Head Office in Sydney and seven international hubs, Tourism Australia undertakes consumer marketing and industry development activity in Australia and 18 core international markets, with rest-of-world activity managed in Sydney.

Australia
Americas - United States of America, Canada and Brazil
Europe - France, Germany, Italy and the United Kingdom
New Zealand
North Asia - China, Hong Kong and South Korea
Japan
South and South East Asia - Singapore, Malaysia, India, Indonesia, Gulf Countries, and Vietnam

Quick Links

Quarterly Market Update
Reports on the state of international tourism in Australia
Visitor Arrivals and International Visitor Survey
View the latest tourism statistics
Global Marketing Prospectus
Find out how to connect with Tourism Australia
Tourism Australia's international offices
Contact details and locations

Keep in touch

Subscribe to our weekly e-newsletter 'essentials' and keep up-to-date with latest news, research and marketing opportunities.

Resources

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Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.