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Nordic

The Total Inbound Economic Value of the Nordic market increased by 5 per cent during 2008/2009 and was valued at $506 million. Australia received a total of 58,700 visitors from the Nordic region in 2008/09.

 

Country Overview

Including population, annual leave entitlements and public holidays.

How consumers purchase travel

Consumer booking patterns, the online environment and the distribution system.

Plan a visit to Market

An overview of brochures and rates, peak periods, the commission structure and sales call advice.

 

Aviation Update for the Nordic region

Aircraft capacity, flight routes and how changes in the aviation sector influence inbound tourism.

Market Share Report for the Nordic region

Analysis of the Nordic region’s market share of total outbound travel and competitor destinations.

 

Marketing Activities in the Nordic region

An overview of Tourism Australia's campaigns and activities in the Nordic region

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