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Market Strategy

Sydney Harbour

Tourism Australia’s Market Strategy

To achieve the 2020 Tourism Industry Potential, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential for tourism growth to 2020.Tourism Australia will also target those emerging markets that have the strongest growth potential, and will continue to support rest of world markets.

Category 1

Potential to be worth over $5 billion by 2020

  • China
  • UK
  • USA
  • Australia

Potential to be worth over $3 billion by 2020

  • New Zealand
  • Japan
  • South Korea

Category 2

Potential to be worth between $1.5 billion and $3 billion by 2020

  • Singapore
  • Gulf Countries
  • Malaysia
  • Germany
  • Indonesia
  • Hong Kong
  • India
  • Canada
  • France

Category 3

Fast emerging

  •  Brazil
  •  Vietnam

High Priority

  • Italy

All other markets

 

The 2020 Tourism Industry Potential is a rallying call to Australian industry and governments to focus on increased returns from the tourism industry.

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© Tourism Australia 2012

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Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.