In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India, Indonesia and Vietnam. Tourism Australia’s activities in the region are managed from offices in Singapore, Kuala Lumpur and Mumbai.
Visitors from Singapore delivered $1.199 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that the Singapore market has the potential to grow to between $2.266 billion and $2.760 billion in total expenditure by 2020. The Singapore Market Profile 2011 provides an overview of market performance, aviation and distribution.
The Malaysia market was worth $1.047 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that the Malaysia market has the potential to grow to between $2.046 billion and $2.492 billion in total expenditure by 2020. The Malaysia Market Profile 2011 provides an overview of market performance, aviation and distribution.
Visitors from India generated $0.826 billion in total expenditure in 2010. The 2020 Tourism Industry Potential estimates that India has the potential to grow to between $1.854 billion and $2.258 billion in total expenditure by 2020. The India Market Profile 2011 provides an overview of market performance, aviation and distribution.
Indonesia was Australia’s 13th largest inbound market for total expenditure in 2010, with $0.608 billion spent on trips to Australia. The Indonesia Market Profile 2011 provides an overview of market performance, aviation and distribution.
There were 37,246 arrivals from Vietnam in calendar year 2010, an increase of seven per cent on the previous year. The Vietnam Market Profile 2011 provides an overview of market performance, aviation and distribution.
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