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Tourism Industry News

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Essentials 11 January 2012

Tourism Australia’s Facebook page has surpassed two million worldwide fans, making it both Australia’s largest Facebook page and the most popular tourism destination page on the planet.

Essentials 21 December 2011

New figures released by Tourism Research Australia show domestic overnight travel saw growth in the year to September 2011 and in the September quarter, with overnight trips up four per cent for both periods.

Essentials 14 December 2011

The latest International Visitor Survey shows that visitor numbers, nights spent and expenditure are all up over the year to September proving the resilience of Australia’s tourism industry.

Essentials 7 December 2011

The Minister for Tourism has unveiled a significant update to the National Long-Term Tourism Strategy - Tourism 2020, to enhance growth, resilience and competitiveness in Australia’s $34 billion tourism industry.

Essentials 30 November 2011

Season three of the No Leave No Life television show starts this Saturday 3 December, encouraging Australians to put their 129 million days of accumulated annual leave towards a domestic holiday.

Essentials 23 November 2011

The third season of the TV series No Leave No Life will begin airing on Australia’s channel Seven each Saturday at 6.30pm from 3 December.

Essentials 16 November 2011

The Gold Coast has taken its place among the great Australian Cities after winning the 2018 Commonwealth Games Bid.

Essentials 9 November 2011

Australia has been named the Best Country to Visit Worldwide in this year’s British Travel Awards, finishing ahead of European destinations Spain and Italy.

Essentials 2 November 2011

The Nothing Like Australia Dream Team promotion has attracted more than 40,000 entries, including this winning shot of the Roebourne country races.

Essentials 26 October 2011

Tourism Australia's Managing Director, Andrew McEvoy, and CEO of the Jetstar Group, Bruce Buchanan, have inked a $10 million marketing deal to boost Japanese inbound tourism and expand brand Australia’s presence in the Asia-Pacific.

Essentials 19 October 2011

Tourism Australia’s There’s nothing like Australia campaign has kicked off in Germany, with German travellers now invited to share their Australian holiday experiences online. Almost 300 entries were submitted in the first few days of the competition.

Essentials 12 October 2011

Tourism Research Australia has released two reports that reflect the resilience of Australia’s tourism industry.

Essentials 5 October 2011

Australia’s city and nature experiences will be shared with a potential audience of 80 million people, thanks to a recent press visit for 20 Chinese journalists.

Essentials 14 September

Domestic tourism in Australia has rebounded from the natural disasters in the early part of 2011, according to data released today by Tourism Research Australia.

Essentials 21 September 2011

Holiday makers and the tourism industry have responded positively to the next stage of Tourism Australia’s There’s nothing like Australia campaign, which targets the domestic market.

Essentials 28 September 2011

Register now for the Australian Tourism Directions Conference in Canberra on Thursday 13 October. Senior government, industry and business figures will gather to discuss what’s needed to create the most appealing Australia now and into the future.

Essentials 7 September 2011

The number of visitors coming to Australia has risen despite global economic uncertainty, the strong Australian dollar and natural disasters, according to data from Tourism Research Australia.

Essentials 31 August 2011

Tourism Australia has confirmed dates and locations for its 2011 Industry Briefings held around Australia.

Essentials 24 August 2011

The Chinese version of Australia.com has been updated with 56 new itineraries operated by Premier Aussie Specialist Agencies based in 15 cities around China.

Essentials 17 August 2011

Registrations have now opened for the second annual Australian Tourism Directions Conference. Bringing together leaders from across industry, business and government, the conference will deliver national and international research and insights.

Essentials 10 August 2011

The holidays of three groups of travellers from Korea, Japan and China captured on a hand held camera have been edited into one minute highlight clips to showcase inspiring destination content.

Essentials 3 August 2011

Tourism Australia’s Making Tracks campaign has been recognised at the Interactive Advertising Bureau (IAB) Awards, receiving the overall Best of Show award and Best Social Media Marketing category.

Essentials 27 July 2011

Campsites, cultural venues, cellar doors, heritages sites and other tourism attractions and destinations will be given a boost with the Australian Government announcing $8.5 million in TQUAL tourism grants to 117 projects across Australia.

Essentials 20 July 2011

Former New Zealand TV news anchor, Judy Bailey, recalls her holiday memories of Tasmania in the second episode of My Kind of Place - Australia, which aired on Saturday 23 July in New Zealand.

Essentials 13 July 2011

One of Singapore’s best chefs, Andre Chiang and a popular trio of DJs from 91.3FM known as The Married Men, have joined Tourism Australia’s Friends of Australia program in recognition for their efforts in promoting Australia.

Essentials 6 July 2011

Tourism enterprises in Australia will have the opportunity to learn and improve their business practices thanks to an expansion of the Indigenous Tourism Champions Program.

Essentials 29 June 2011

With less than five months to go until voting finishes in the final round of the New7Wonders of Nature campaign, Tourism Australia will work with Steve Liebmann to generate votes for Uluru before the final announcement on 11 November 2011.

Essentials 22 June 2011

Tourism Australia has reaffirmed the importance of strong aviation partnerships in driving Australia’s future tourism growth with the signing of a new commercial agreement with Singapore Airlines.

Essentials 15 June 2011

Applications opened today for Corroboree 2011 - The Americas, Tourism Australia’s retail training event for Aussie Specialist agents.

Essentials 8 June 2011

Details of a new 10-year strategic plan aimed at realising China’s tourism potential has been unveiled today by the Minister for Tourism at the inaugural Australia-China Tourism Summit in Cairns.

Essentials 1 June 2011

Tourism Australia’s Quarterly Market Update, providing the latest information for industry about the state of international tourism for Australia as well as Tourism Australia’s major international activities, is now available.

Essentials 25 May 2011

The Minister for Tourism, the Hon. Martin Ferguson AM MP has welcomed the resumption of Tourism Australia’s $4.4 million marketing campaign in Japan following the recent earthquake.

Essentials 18 May 2011

Australian cities and regions such as Cairns, the Whitsundays and Townsville are targeting Asian corporations and associations to offer incentive travel and host their meetings and conventions in Australia.

Essentials 11 May 2011

Tourism Australia’s 2020 China Strategic Plan, aimed at capturing opportunities in this rapidly growing inbound tourism market, will be launched at the Australia-China Tourism Summit 2011 next month.

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Visitor Arrivals

March 2012

  • There were 5.9 million visitor arrivals for year ending March 2012, an increase of 1.0 per cent relative to the previous year.
  • There were 1.6 million visitor arrivals to Australia during the three months to March 2012, an increase of 4.1 per cent relative to the same period of the previous year.
  • There were 544,200 visitor arrivals during March 2012, an increase of 8.6 per cent relative to the same month of the previous year.

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© Tourism Australia 2012

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Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.