In 2005 Tourism Australia commissioned a research study to look at annual accrued leave in Australia and the findings from this research suggested that this was a huge issue within organisations.
Key findings were:
- Aussies had over 128 million days of annual leave stockpiled
- 1 in 4 of Australian full time employees are leave stockpilers (Roy Morgan Research)
- 57% of stockpilers considered work related barriers prevent them from taking leave, including concerns about work load before and after the event, lack of resources to cover and scheduling leave when desired.
- 80% cited personal barriers as the cause including lack of available funds, partner’s availability and deliberate accrual for emergencies.
The research led Tourism Australia to develop an innovative solution to address the issue of annual leave stockpiling – and grow Australia’s domestic travel market at the same time.
No Leave, No Life gave Australian companies and employees the help they need to plan and take a holiday, and identified the workplace issues that were the main barriers that prevent employees taking up their annual leave.
Tourism Australia worked with the leading peak bodies in Australia to develop and deliver the No Leave, No Life program practical tools to support people in taking and planning leave.
The campaign also gave case studies from organisations tackling the issue and testimonials from opinion leaders.