There’s Nothing Like Australia is Tourism Australia’s global consumer marketing campaign, highlighting some of the very best attractions and experiences Australian tourism has to offer. Designed to be long-lasting and flexible, the campaign evolves to stay relevant for target consumers in a highly competitive and fast-changing global tourism environment.
Aquatic and coastal experiences
Two out of three international visitors enjoy our aquatic or coastal environments in some way – from scuba diving to simply going to the beach. However, while we’re known for world-class natural beauty there is still an opportunity to promote the breadth, depth and quality of our natural offering. From early 2016, Tourism Australia’s There’s Nothing Like Australia campaign has focussed on Australia’s aquatic and coastal offering with multi-platform marketing activities rolled out across all our key international markets.
Food and wine
Since Restaurant Australia launched in May 2014 with a rally cry to the Australian tourism industry, Tourism Australia has been showcasing the breadth and depth of Australia’s culinary experiences to international markets. The launch of Restaurant Australia has been well received by consumers and campaign partners and, given the wealth of campaign and content support materials now available, Tourism Australia will continue to build on Australia’s food and wine credentials.
Food and wine
In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia’s There’s Nothing Like Australia campaign put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.Add to my sales tool kit