Tourism Australia’s third annual Destination Australia Conference (DestAus17), the top tourism marketing conference Down Under, was held in Sydney on 16 March 2017 with 300 of Australia’s tourism leaders and a stellar line-up of speakers.
Destination Australia 2017 presentations
The Hon Keith Pitt MP
Assistant Minister for Trade, Tourism and Investment
TOURISM AUSTRALIA'S STRATEGIC AND CREATIVE DIRECTION
International visitor spending is growing at almost twice the rate of domestic. What is Tourism Australia doing over the next year to tap into high-yield markets to maintain this momentum?
Managing Director,Tourism Australia
OUTLOOK FOR THE GLOBAL ECONOMY AND AUSTRALIAN TOURISM
How will global political, economic and demographic trends impact inbound tourism to Australia? How big is the opportunity over the short, mid and long term?
Director and Chief Economist, Urbis
TRAVEL IN AN AI-FIRST WORLD
Computing will be increasingly be available everywhere and often not via screen. Intelligent, it will anticipate needs and understand context. Artificial intelligence offers new opportunities for the travel industry.
Managing Director Australia and New Zealand, Google
HOW TO INFLUENCE TRAVEL PURCHASES
There’s a lot competing with the travel dollar. What is the best way to achieve consistent sales growth?
Senior Vice President and Group Head of Market Insights, MasterCard
NURTURING LOYAL, PASSIONATE ADVOCATES
In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?
Acting Managing Director, Facebook Australia New Zealand
SUCCEEDING IN ASIA
What is Tourism Australia doing to inspire and convert international travellers and nurture loyal, passionate advocates for Australia?
Moderator: Phillipa Harrison
EGM International, Tourism Australia
Regional Business Events Director North Asia, Tourism Australia
Country Manager China, Tourism Australia
Country Manager South Korea, Tourism Australia
Country Manager India, Tourism Australia
GLOBAL CONNECTIONS TRENDS IN TOURISM MARKETING
There are a number of trends in tourism marketing that are leading to great success including data-fuelled personalisation, pre-immersion and seamless utility. What are the underlying principles for future success?
Global CEO, IPG Media brands
MEGATRENDS DEFINING TRAVEL IN 2017
Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?
Co-founder and Editor-in-Chief, Skift
WRAP UP AND CLOSE
Chris Bath wraps up key points from throughout the day.