Tourism Australia’s Global PR Team manages an international newsroom to keep the world’s media up-to-date with the latest trends and story ideas in Australian tourism via newsletters, media releases, fact sheets, reports and destination guides.
This content is syndicated to various international media platforms and distributed via Tourism Australia’s international PR and marketing network. The team also manage hundreds of enquiries from journalists who want to know more about Australia.
Each week, Tourism Australia’s weekly newsletter Essentials features a selection of destination updates in a section called Australian Stories. The section features a range of trending news from tourism experiences and accommodation, to new restaurants and events. The newsletter, read by over 8,000 industry stakeholders and media around the world. The deadline for Australian Stories is 5PM Monday each week, and the newsletter is distributed each Wednesday. You can subscribe to Essentials and other Tourism Australia news here.
If you have a story idea that you would like to put forward for our international newsroom, please send your information and an image to our team.