Getting the most out of your own social media channels
We’ve created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
How can we get our content featured on Tourism Australia’s social media accounts? It’s a question we are asked often and the answer is simpler than you may think. In the third episode of our social media video series our head of social Nick Henderson sits down with his colleague, Novy Wong, Tourism Tasmania’s Liza-Jane Sowden and SATC’s Georgie Woskett to provide some guidance.
Our Social Media Program
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Instagram and Pinterest.
Our Facebook page has a high level of engagement and concentrates on showcasing beautiful and unique images from all over Australia. We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis. Every Friday the best images from the week are chosen and featured in the Friday fan photo album, which receives thousands of likes, shares and comments.
Tourism Australia's Instagram profile showcases the best shots from around Australia on a daily basis, which are chosen from followers who upload and tag their photos with #seeaustralia.
Our consumer and corporate Twitter accounts provide interesting news, photos, updates and facts about Australia and our Pinterest profile organises stunning photos from all around Australia into location and subject categories.
How to get involved with our social media activities
- Join in our social media conversations by visiting:
- Upload your photos directly from your business Facebook profile to the Tourism Australia Facebook page and participate in fan conversations on our wall.
- Hashtag your Instagram photos with #seeaustralia or tag them @australia for the opportunity to be featured on the Tourism Australia profile.
- Tweet your news or any interesting images to @Australia on Twitter.
View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.