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A snapshot of Tourism Australia’s four main industry sectors.
Youth segment is defined as males and females, between 15 and 29 years. The youth market makes up 25 per cent of all arrivals and 44 per cent of all visitor spend.
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Nature and wildlife
Nature-based tourism is leisure travel largely or solely for the purpose of enjoying natural attractions, from scuba diving and bushwalking to simply going to the beach.
The cruise industry
Cruise shipping plays an important role in the Australian tourism industry. All of the world's leading cruise lines include Australia in their programs.
Business Events Australia is a specialist business unit of Tourism Australia dedicated to promoting Australia internationally as a business events destination.
Tourism 2020 is a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution.