Tourism Australia defines the youth segment as people aged between 15 and 29 years. The youth market contributes 25 per cent of all visitor arrivals to Australia and 46 per cent of all visitor spend.
For the year ending June 2017, youth arrivals increased by 8.6 per cent to 2.1 million, while youth visitor spend reached $18.7 billion, up 12.2 per cent for the same period.
The youth leisure segment spends more than any other leisure travel segment in Australia mainly due to higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.
Tourism Australia's global brand campaign, 'There’s nothing like Australia', is equally appealing to youth as it is to other segments.
Tourism Australia’s $10m youth campaign was launched on 25 October 2016 by the Hon. Steven Ciobo, the Minister for Trade, Tourism and Investment. Tourism Australia is working with the state and territory tourism organisations, representatives of the youth industry and a range of commercial partners in the development and execution of this campaign.
Find out more about opportunities to get involved.
- Information on the Working Holiday Maker program
- WYSE Travel Confederation
- World Tourism Organisation (UNWTO)
- Backpacker Operators Association of NSW
- Adventure Queensland
- Backpacker Trade News
- The BYTE