This website requires Javascript - please turn on Javascript to continue.

Greater China

In Greater China, Tourism Australia focuses its activities in China and Hong Kong. Tourism Australia's activities in the region are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.





China

In 2016, China was Australia’s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor nights. Visitors from China generated $9.2 billion in total expenditure in 2016. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.

China Market Update 2017

Market profile and trends

Strategic plan

Consumer insights

Fact sheets

Case study

China campaign case study



Hong Kong

In 2016, Hong Kong was Australis’s 10th largest inbound market for visitor arrivals, eighth for total visitor spend and 11th largest for visitor nights. Visitors from Hong Kong generated $1.2 billion in total expenditure in 2016.

Hong Kong Market Update 2017

Market profile and trends

Case study

Hong Kong Campaign Case Study