Tourism Australia’s activities in New Zealand are managed from its office in Auckland. As of July 2015, Tourism Australia’s activity in New Zealand is focused on Business Events consumers only.
In 2016, New Zealand was Australia’s largest inbound market for visitor arrivals, fourth largest market for total visitor spend and third for visitor nights. Visitors from New Zealand generated $2.7 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the New Zealand market has the potential to grow to between $3.4 billion and $4.2 billion in total expenditure by 2020.
Market profile and trends
- Latest arrival statistics
- New Zealand Market Profile 2017 – snapshot of market performance, aviation and distribution
- Consumer profile - research into how NZ consumers view Australia and what motivates them to visit the country.