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New Zealand

Tourism Australia’s activities in New Zealand are managed from its office in Auckland. As of July 2015, Tourism Australia’s activity in New Zealand is focused on Business Events consumers only.




New Zealand

In 2016, New Zealand was Australia’s largest inbound market for visitor arrivals, fourth largest market for total visitor spend and third for visitor nights. Visitors from New Zealand generated $2.7 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the New Zealand market has the potential to grow to between $3.4 billion and $4.2 billion in total expenditure by 2020.

New Zealand Market Update 2017

Market profile and trends

Consumer insights

  • Consumer profile - research into how NZ consumers view Australia and what motivates them to visit the country.

Business Events