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South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India and Indonesia.





Singapore

In 2016, Singapore was Australia’s fifth largest inbound market for visitor arrivals, seventh largest for total visitor spend and 13th for visitor nights. Visitors from Singapore generated $1. billion in total expenditure in 2016. The Tourism 2020 strategy estimates that the Singapore market has the potential to grow to between $2.3 billion and $2.8 billion in total expenditure by 2020.

Indonesia and Singapore Market Update 2016

Market profile and trends

Consumer insights

  • Consumer profile – research into how Singaporean consumers view Australia and what motivates them to visit the country.

Case study

Singapore Campaign Case Study

Malaysia

In 2016, Malaysia was Australia’s seventh largest inbound market for visitor arrivals, eight largest market for total visitor spend and 10th for visitor nights. Visitors from Malaysia generated $1.2 billion in total expenditure in 2016. The Tourism 2020 strategy estimates that the Malaysia market has the potential to grow to between $2.0 billion and $2.5 billion in total expenditure by 2020.

Malaysia Market Update 2016

Market profile and trends

Consumer insights

  • Consumer profile – research into how Malaysian consumers view Australia and what motivates them to visit the country.

Case study

Malaysia Campaign Case Study

India

In 2016, India was Australia’s ninth largest inbound market for visitor arrivals, 10th largest market for total visitor spend and fifth for visitor nights. Visitors from India generated $1.2 billion in total expenditure in 2016. The Tourism 2020 strategy estimates that India has the potential to grow to between $1.9 billion and $2.3 billion in total expenditure by 2020.

India Market Update 2017

Market profile and trends

Strategic plan

Consumer insights and research

Case study

India Campaign Case Study

Indonesia

In 2016, Indonesia was Australia’s 12th largest inbound market for visitor arrivals and total visitor spend and 14th for visitor nights. Visitors from Indonesia generated $0.7 billion in total expenditure in 2016.

Market profile and trends

Consumer insights and research

  • Consumer profile – research into how Indonesian consumers view Australia and what motivates them to visit the country.