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The Insight Files

Featuring both primary and secondary research, and drawing from a range of sources, Tourism Australia’s Research team curates consumer trends and news related to the tourism and travel industry


Topics include technology, social media, consumer consumption behaviour, emerging trends and markets, tourism investment opportunities, competitive insights and consumer segments. 

The aim of The Insight Files is to keep students and industry informed of potential trends, challenges and opportunities to assist in building the value of Australian tourism.