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Investing in Tourism

Australia is the eighth largest tourism market in the world and is fast becoming a major destination for business investment.


Located in the world’s strongest tourism region, and the largest global aviation market, Australia offers a secure and stable environment for tourism investors.

Tourism Australia and Austrade have formed an investment promotion partnership in response to the national long-term tourism strategy, Tourism 2020, whereby the Australian and state and territory governments are working with industry to double overnight visitor expenditure to over A$115 billion by 2020. The partnership demonstrates the Australian Government’s commitment to making the process of investment easier - removing barriers and making information and insight on Australian tourism opportunities more readily available to interested investors.

In May 2013 Jones Lang LaSalle prepared a 'Greenfield Study into Short Term Accommodation Development in Australia'. Download the report.

To learn more, visit the Australian Government’s Tourism Investment website.