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Using Social Media

Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Google+, Instagram and Pinterest.


Our Facebook page has a high level of engagement and concentrates on showcasing beautiful and unique images from all over Australia. We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis. Every Friday the best images from the week are chosen and featured in the Friday fan photo album, which receives thousands of likes, shares and comments.

Tourism Australia's Instagram profile showcases the best shots from around Australia on a daily basis, which are chosen from followers who upload and tag their photos with #seeaustralia.

Our consumer and corporate Twitter accounts and Google+ profile provide interesting news, photos, updates and facts about Australia and our Pinterest profile organises stunning photos from all around Australia into location and subject categories.

How to get involved with our social media activities

View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.

Share Australia, Australia!