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Using Social Media

Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Google+, Instagram and Pinterest.

Our Facebook page has a high level of engagement and concentrates on showcasing beautiful and unique images from all over Australia. We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis. Every Friday the best images from the week are chosen and featured in the Friday fan photo album, which receives thousands of likes, shares and comments.

Tourism Australia's Instagram profile showcases the best shots from around Australia on a daily basis, which are chosen from followers who upload and tag their photos with #seeaustralia.

Our consumer and corporate Twitter accounts provide interesting news, photos, updates and facts about Australia and our Pinterest profile organises stunning photos from all around Australia into location and subject categories.

How to get involved with our social media activities

  • Join in our social media conversations by visiting:
  • Upload your photos directly from your business Facebook profile to the Tourism Australia Facebook page and participate in fan conversations on our wall.
  • Hashtag your Instagram photos with #seeaustralia or tag them @australia for the opportunity to be featured on the Tourism Australia profile.
  • Tweet your news or any interesting images to @Australia on Twitter.

View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.

Share Australia, Australia!


WeChat is China's most popular social media platforms. Developed by Tencent, it was first released in 2011 and includes instant messaging, commerce and payment services.

General introduction to Wechat Leonie Liew, Regional Digital Marketing Manager Greater China, Tourism Australia
Exploring the digital landscape in China with Tencent Viola Xin, Planning Manager, Tencent
Tencent’s big data and travel data Tracy Jin, Travel Industry Manager, Tencent
Wechat, Wechat Pay, Wechat’s Official Accounts, Wechat’s Advertisement Anita Bian, Wechat Ads Marketing Manager, Tencent