Chris Hemsworth addresses delegates at ATE 2016 © Tourism Australia
More than 800 leading international tourism buyers gathered on the Gold Coast for the 37th annual Australian Tourism Exchange (ATE). Organised by Tourism Australia, working with host state partner, Tourism and Events Queensland, supported by Gold Coast Tourism, ATE16 provided the opportunity for travel wholesalers and agents to meet and do business with 1,500 Australian tourism seller delegates from 532 companies in a total of 50,000 appointments over four days.
For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia, the Australian Tourism Exchange (ATE) was held on the Gold Coast , bringing together more than 2,300 travel industry delegates from more than 30 countries.
ATE16 attracted around 100 new Australian tourism products participating in the event for the first time, with participation reaching its highest level in eight years. Read more.
Highlights include the surprise welcome from Tourism Australia ambassador Chris Hemsworth; the announcement of fishing experiences to be included in the aquatic and coastal campaign and a relaxed vibe to ATE16.
ATE17 Media Marketplace will be held on 12-14 May 2017 and ATE17 will be held in Sydney from 14-18 May 2017.
ATE16 market updates
View updates from international managers from the following key market regions
Australia's leading international travel and tourism marketplace
ATE is Australia’s largest annual travel and tourism business-to-business event. The event provides a forum for Australian tourism businesses to showcase their products and establish important business links with the people and organisations that take Australian tourism to the international market place.
ATE also provides opportunities for representatives of the international travel industry to experience Australia first-hand, ensuring they are equipped and inspired to send visitors to our shores. ATE delegates participate in business appointments and networking opportunities, with pre and post-famil opportunities also forming part of the program for international buyers and media.
History of ATE
Overseas Buyers have been attending an annual travel trade fair in Australia since 1979. The first event was called Marketplace and the only overseas buyers in attendance were from North America.
By 1981, Marketplace was attracting worldwide interest and Buyers were coming from Europe, the United Kingdom and New Zealand. At this stage, Marketplace had only 50 booths for large Australian operators. Small operators had no opportunity to meet with international Buyers, so ATE was established for these Buyers and ran immediately before Marketplace.
In 1985 the two forums merged to become ATE Marketplace. In 1986 the event became known as ATE. Over the years, the product range has grown to encompass all aspects of travel and tourism including transport and touring operations, state and regional tourism bodies and theme parks.
To learn more about ATE please visit Trade Events Online.