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Tourism Australia’s third annual Destination Australia Conference (DestAus17), the top tourism marketing conference Down Under, was held in Sydney on 16 March 2017 with 300 of Australia’s tourism leaders and a stellar line-up of speakers.


 

Destination Australia 2017 presentations

The Hon Keith Pitt MP

OPENING ADDRESS

The Hon Keith Pitt MP
Assistant Minister for Trade, Tourism and Investment


Opening Address
John O'Sullivan

TOURISM AUSTRALIA'S STRATEGIC AND CREATIVE DIRECTION

International visitor spending is growing at almost twice the rate of domestic. What is Tourism Australia doing over the next year to tap into high-yield markets to maintain this momentum?

John O'Sullivan
Managing Director,Tourism Australia


Tourism Australia’s strategic and creative direction
Nicki Hutley

OUTLOOK FOR THE GLOBAL ECONOMY AND AUSTRALIAN TOURISM

How will global political, economic and demographic trends impact inbound tourism to Australia? How big is the opportunity over the short, mid and long term?

Nicki Hutley
Director and Chief Economist, Urbis


Outlook for the global economy and Australian tourism
Jason Pellengrino

TRAVEL IN AN AI-FIRST WORLD

Computing will be increasingly be available everywhere and often not via screen. Intelligent, it will anticipate needs and understand context. Artificial intelligence offers new opportunities for the travel industry.

Jason Pellengrino
Managing Director Australia and New Zealand, Google


Travel in an AI-first world
Sarah Quinlan

HOW TO INFLUENCE TRAVEL PURCHASES

There’s a lot competing with the travel dollar. What is the best way to achieve consistent sales growth?

Sarah Quinlan
Senior Vice President and Group Head of Market Insights, MasterCard


How to influence travel purchases
Paul McCrory

NURTURING LOYAL, PASSIONATE ADVOCATES

In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?

Paul McCrory
Acting Managing Director, Facebook Australia New Zealand


Nurturing loyal, passionate advocates
Phillipa Harrison

SUCCEEDING IN ASIA

What is Tourism Australia doing to inspire and convert international travellers and nurture loyal, passionate advocates for Australia?

Moderator: Phillipa Harrison
EGM International, Tourism Australia

LC Tan
Regional Business Events Director North Asia, Tourism Australia

Andy Jiang
Country Manager China, Tourism Australia

Scott Walker
Country Manager South Korea, Tourism Australia

Nishant Kashikar
Country Manager India, Tourism Australia


Succeeding in Asia
Henry Tajer

GLOBAL CONNECTIONS TRENDS IN TOURISM MARKETING

There are a number of trends in tourism marketing that are leading to great success including data-fuelled personalisation, pre-immersion and seamless utility. What are the underlying principles for future success?

Henry Tajer
Global CEO, IPG Media brands


Global connections trends in tourism marketing
Jason Clampet

MEGATRENDS DEFINING TRAVEL IN 2017

Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?

Jason Clampet
Co-founder and Editor-in-Chief, Skift


Megatrends defining travel in 2017
Chris Bath

WRAP UP AND CLOSE

Chris Bath wraps up key points from throughout the day.

Chris Bath
News Reporter


Wrap up and close