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Working with Tourism Australia for Event Organisers

7 top tips for promoting your festival or event in Tourism Australia’s marketing channels.


Tourism Australia profiles select internationally ready events to generate inspirational publicity and word-of-mouth advocacy that builds awareness of Australia as a must visit holiday destination.

There are a number of ways for public events and festivals to engage with our programs, regardless of your business size or budget.

Top Tips for working with us:

1. Keep up-to-date with industry news and opportunities by registering for Essentials our weekly enewsletter; follow us on Twitter and join in discussions on LinkedIn.

2. List your event free of charge on the Australian Tourism Data Warehouse for the opportunity to be featured in your state and territory tourism organisation websites. 

3. Keep the world's media up-to-date with the latest developments in Australian tourism by sending us your news and rights-free imagery to promote.

4. Join in our social media programs.

5. Access photographs and footage free of charge for your websites and marketing programs.

6. Get involved with our international media hosting program.

7. Submit an article for Australia.com. A set of principles for creating content as well as helpful guides, story templates and examples are available to help you develop your submission.

For more information on working with Tourism Australia for public events contact majorevents@tourism.australia.com.