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#24MillionMates campaign launches in the UK

9 March 2018

Tourism Australia launched a new campaign in the UK this week introducing some of the 24 million friendly Australian locals who are all potential mates just waiting to share their inside knowledge with British visitors.

The campaign features engaging videos and user-generated content on Facebook, Instagram and YouTube as well as alongside a media partnership with The Telegraph.

Some of the #24MillionMates introduced so far include: Ben from South Australia; Brian from Western Australia; Janine from Victoria; Penny from New South Wales; Marcus from the Northern Territory; and Madison from Queensland.

Industry are encouraged to take part by uploading clips and photos to social media using the tags #24MillionMates and #SeeAustralia.