27 July 2016
Tourism Australia has launched a digital aquatic-themed campaign targeting young French travellers.
Various digital channels have been utilised to attract the youth market including aquatic and coastal video content, promoting Tourism Australia’s 360° videos, as well as exclusive destination packages offered by tour operator Australie Autrement.
The digital campaign also includes a competition to win a holiday to Australia that has attracted over 12,500 entries since the campaign launch in June.
Find out more about the market in France.
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