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Asia leads the way in strong visitor arrivals growth

8 June 2016

Japanese visitors to Australia were up almost 50 per cent and Chinese visitors up almost a third in April compared to the same month in 2015 according to the latest Australian Bureau of Statistics (ABS) figures.

Overall, Australia welcomed 610,800 international visitor arrivals during April, an increase of 10.6 per cent, the fourth consecutive month of double digit growth in international visitor arrivals this year.

“April was another big month in what’s so far been a great year with strong growth for most of the markets we target across Asia including China, Japan, South Korea, Singapore, Malaysia and India,” said Tourism Australia Managing Director John O’Sullivan.

“Japan was a stand-out, up 47 per cent in April off the back of increased aviation capacity and associated marketing activities. Chinese visitor arrivals were also up 33 per cent for the month and we saw good growth out of the US, up 18.1 per cent.”

The strong arrivals figures are also reflected in record visitor spending – up 17 per cent to $38 billion for the 12 months to the end of March this year – according to the latest International Visitor Survey released on 1 June by Tourism Research Australia.

“What these annual numbers show is that for every international visitor we attract to Australia, our visitor economy is benefitting to the tune of around $5,000. With international spending now growing at more than twice the rate of visitor arrivals, we are really starting to see the economic benefits of pursuing a high yield tourism strategy.”

For the year ending April 2016, total international arrivals reached 7.7 million, up 9.1%, an extra 644k visitors compared to the previous 12 months.