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Australia on the road in France

11 April 2018

More than 100 French travel agents attended training sessions in Nantes, Paris and Strasbourg last month with Tourism Australia, representatives from State tourism organisations and Singapore Airlines.

The agents received updates on Australian destinations and tourism products and experiences while also enjoying an Australian wine tasting and the opportunity to win two return tickets to Australia with Singapore Airlines.

The events built on the success of the 2016-17 Tourism Australia roadshow in France that visited Lille, Marseille, Nice, Toulouse and Bordeaux.

In 2017, France was Australia’s 15th largest inbound market for visitor arrivals, 14th largest market for total visitor spend, 12th largest market for visitor nights and eighth for regional dispersal.