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Extracted from Essentials Newsletter 14 February 2018

Australia won ‘My Favorite Travel Destination 2017’ at the 2017 Travel + Leisure China awards this month.

Andrew Hogg, Tourism Australia’s Regional General Manager for North Asia, accepted the award and joined a panel discussion on China’s high-value travellers.

Now in its 11 year the awards are chosen by readers, journalists and professional panels.

China is Australia’s highest value inbound market currently worth over $10 billion annually.

Find out more about the China market.