22 September 2015
As part of the World Expo held in Milan from 1 May to 31 October, Tourism Australia’s partner Ethiad Airways hosted an Australian themed week on their popular stand.
During the Australia destination days from 18 – 21 September, Tourism Australia showcased the short film ‘Aboriginal Australia: Our country is waiting for you’ and tempted taste buds with uniquely Australian cuisine.
The Etihad Alitalia Pavilion at the expo attracts on average 2,500 visitors daily reaching 10,000 of people in total during the destination Australia days.
Over four days Australian chef Mark Olive presented native Australian food for guests to sample and on another two days Australian cake designer Toni Brancatisano tempted taste buds with Pavlova, one of Australia’s favourite desserts.
Guests at the expo were also given a foldable brochure to take away highlighting food and wine spots in Australia as well as portraits on Australian chefs including Mark Olive.
Etihad Airways partnered with tour operator “Go Australia” to book great Australian holidays directly at the show.
Tourism Australia also hosted an event with Italian consumer and trade media, industry partners as well as Australian state and territory tourism organisations and representatives from Etihad Airways.
Tourism Australia and Etihad Airways deepened their commercial partnership in June 2015 with a five-year, A$30 million marketing deal to promote Australia to leisure and business travellers in key overseas markets.
Etihad Airways is also one of the key partners showing the Indigenous film to their passengers on their flights into Australia.
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