19 February 2016
Three hundred frontline travel sellers from Australia’s key markets in Asia will arrive in Perth in September to attend Corroboree Asia, Tourism Australia’s premier event for Aussie Specialists.
The event will provide more than 100 Australian tourism operators a forum to train qualified Aussie Specialist agents and strengthen their product knowledge over three days of workshop appointments.
The agents will also have the opportunity to experience Australia through famils that take in every State and Territory post Corroboree Asia.
“We’re excited to be inviting frontline travel sellers from across Asia to experience Australia first hand and enhance their ability to sell Australia to their customers,” said Tourism Australia’s Managing Director John O’Sullivan.
“There’s nothing like Australia and there’s no better way to get to know the incredible depth and range of product on offer than by having these agents come and see and experience it for themselves and meet Australian tourism operators.”
Following the success of last year’s Corroboree Greater China event held on Hamilton Island, the 2016 event will be expanded to include agents not only from China and Hong Kong, but from all key Asian markets: Malaysia, Singapore, Japan, Korea, India and Indonesia.
The new model for Corroboree aligns closely with Tourism Australia’s new global Aussie Specialist Program supporting the development of a strong network of international travel agents selling Australia to the world.
The Hon Minister Richard Colbeck, Minister for Tourism and International Education, and the WA Deputy Premier and Minister for Tourism and Health, The Hon Dr Kim Hames, announced today that Corroboree Asia would be held in Perth for the first time, from the 4th to 8th September, 2016.
Dr Kim Hames said, “Corroboree Asia 2016 is a great opportunity to show 300 travel sellers from some of our key markets such as China, Singapore, Malaysia and Japan how much and how quickly our city has matured in recent years.”
The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
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