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Extracted from Essentials Newsletter 10 January 2018

Tourism Australia and Etihad Airways have launched a new multi-channel marketing campaign in Germany to highlight some of Australia’s premium and unique experiences.

The campaign will be extended by partnerships with Tourism Western Australia and Destination New South Wales.

Etihad Airways is offering special fares from Frankfurt, München, Düsseldorf and Stuttgart to Sydney, Perth, Melbourne or Brisbane for travel between 1 February and 30 June 2018.

Additional joint advertising activity in France and Italy will start in January, predominately in digital channels.