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Expedia releases bespoke Australian film for new digital campaign

 

22 June 2016

Tourism Australia and global online travel agency Expedia have launched a major new digital advertising campaign enticing consumers in the United States and the United Kingdom to visit Australia. 

Anchored by the theme How far will you go for the things you love?, a custom-made film capturing Tasmania, Western Australia and Victoria was created exclusively for the collaborative campaign, which will run during June and July 2016.

Both 360° and traditional 2D footage feature throughout the immersive campaign, accompanied by assets that drive consumers to an Expedia Australia destination hub with ideas for travel, special offers and booking options. The campaign is expected to attract over 325 million impressions across the two sites.

 

Expedia Film