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French honeymooners seduced by new campaign

25 February 2016

Tourism Australia, Tourism Northern Territory, South Australian Tourism Commission, Tourism Victoria, Tourism & Events Queensland, and French tour operator Australie à la Carte have launched a new honeymoon campaign that will run until June 2016.

The project highlights Australia’s appeal as a romantic honeymoon destination in the French market. The collaboration sees Tourism Australia, the State Tourism Organisations and Australie à la Carte leverage strong messaging via online and print media dedicated to the honeymoon segment. A dedicated microsite has also been created to inspire travellers.