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French youth encouraged to have an Aussie Adventure


5 May 2016

Tourism Australia and STA Travel have launched a youth campaign in France encouraging travellers to create their ultimate list of Australia experiences through an inspirational trip planner linked to bookable products.

The list generated by the dedicated app on the STA Travel Facebook page can be shared with friends and allows trip planners to enter a competition to win a trip to Australia.

The campaign is being promoted through online video, social media ads and posts, sales activities in STA shop in Paris.

The campaign is part of a pan-European promotion in the UK, France and Germany.